I’m a man of a certain age, about to head down to the Bay
Area for three nights of the Grateful Dead and friends, or what’s
left of them (the Dead, not the friends). Incurable nostalgic, right?
Wrong. I’m about the least nostalgic 50-something I know.
What makes the good ol’ GD so terrific is their spirit of
constant improvisation, their ability to create music which transcends
the actual musicians and manages to sound freshly created and delivered
every time.
In a way, that’s exactly what I love about professional football.
It’s the same basic game I’ve been watching and enjoying
since the 80s, but everyone playing it is different. The game abides
even if its stars do not. That’s a long-winded, Walton-esque
way of discouraging you from getting too attached to the names on
the backs of those jerseys, even the household ones. Waxing too
nostalgic on draft day is the surest path to fantasy mediocrity.
In that spirit, let’s discuss some of yesterday’s stars
we should be wary of this August.
Note: All rankings are based on FFToday’s
Non-PPR league scoring.
Who Missed the Cut in 2024 (7/10): T. Hill, P. Nacua, D. Moore,
A. Brown, D. Samuel, N. Collins, & B. Aiyuk
As with the 2024 class of quarterback dropouts, health seemed to
be the most reliable indicator of our top wide receivers’
ability to retain Top 10 status. Of the seven who didn’t do
that (it’s happened seven times since 2010, so not that unusual),
only two managed to play in every game. If you’d have told
me last August Tyreek Hill would play all 17 for the Fish and finish
well out of the running at WR23, I’d have questioned your
understanding of the game. But here we are. Cheetah’s targets
dropped to 123 after a three-year rolling average north of 166 and
he clearly missed Tua when the latter missed a large chunk of the
season’s first half.
D.J. Moore finished just ahead of Hill at WR22 but can’t blame
a limited QB…unless we’re talking experience limited.
Caleb Williams’ rookie season wasn’t terrible, but he
didn’t set the league on fire like the guy drafted right after
him.
The rest of 2024’s WR dropouts were all casualties of the
usual NFL nicks and dings. Puka Nacua’s knee injury snuffed
out any hope of a brilliant sophomore encore, and very early (just
25 snaps into the season). Too bad because he was nothing short
of brilliant in the season’s second half, averaging 13.9 FPts/G.
Only Ja’Marr Chase was better on a per-game basis.
A.J. Brown missed four games and was mostly overshadowed by Saquon
Barkley in the Philly offense. Still, he managed to average 11.5
FPts/G on the season, which was actually better than his 2023 rate,
when he finished as WR7.
Nico Collins missed one more game than Brown, which doomed his chances
of reclaiming Top 10 glory. It’s difficult to imagine him
not doing that in 2025, especially if he somehow appears in every
contest (he never has in four NFL seasons, though, so be careful).
Finally, Deebo Samuel and Brandon Aiyuk toppled all the way to WR42
and WR102, respectively. Samuel only missed two games but was really
inefficient when he did play (7.0 FPts/G), which largely explains
why the Niners moved on from him. Aiyuk was done in by a torn ACL
and MCL, which cost him every game after Week 7. It’s piling
on to point out he was even less efficient when he suited up (a
career worst 5.3 FPts/G). Bear in mind Aiyuk will start this season
on the PUP list.
Most Likely Candidates to Fall from the Top 10 This Year:
Brian
Thomas Jr., JAX: I know, I know.
This doesn’t make sense, prima facie. Why would last year’s best
performing rookie WR, who managed to earn a Top 5 spot at the
position despite playing for a bad team and with a worse quarterback
half the year, be a threat to majorly regress in his second campaign?
Well…can we talk about that worse quarterback for a sec? Because
I dug into the splits a bit and noticed something awfully interesting,
which then led to this take (picture me explaining it a la Charlie
Day in “Conspiracy Theory”).
Here's how Thomas performed when Trevor Lawrence was throwing
the passes last year (Weeks 1-9 and part of Week 13): 52 targets,
586 yards, five TDs, and 10.0 FPts/G. Not bad. Now here’s how
he performed when part-time QB / rapper Mac Jones was tossing
him the pigskin: 81 targets, 696 yards, five TDs, and 11.4 FPts/G.
Quite a bit better. OK, so it’s not comparing apples to watermelons,
but it’s still a pretty noticeable difference. I’m curious if
Thomas’ 2024 numbers were buoyed by a guy who only had eyes for
him and is notoriously panicky / lacks escapability?
You don’t have to buy it, but you do have to admit the Jags drafting
Travis Hunter probably impacts Thomas’ chances of maintaining
that Top 10 status in 2025, as well. It’s still unknown how Coach
Coen will choose to deploy Hunter but I’m skeptical the team will
truly use him as a hybrid player most of the time. And the Jags
didn’t score nearly enough points last season, plain and simple
(18.8 per game or 26th overall). I’ll bet this modern-day ironman
will tally more starts on offense than defense, which could mean
a slightly less successful sophomore season for Thomas.
Terry
McLaurin, WAS: This has nothing
to do with McLaurin’s contract-related dissatisfaction or his
most recent escalation, a request to be traded. It feels like
silly season posturing designed to put some pressure on the Commanders,
frankly. We’ve seen this movie before. If I had to bet on it today,
I predict he suits up Week 1 v. the Giants and is delighted to,
once again, team up with budding superstar Jayden Daniels in our
nation’s capital. And what a battery the two formed last year
when the former Buckeye lived up to his “Scary Terry” moniker
with a career best 187.8 total fantasy points and a nifty 11.0
FPts/G.
Even assuming they do in 2025 again, though, the fundamentals
underlying McLaurin’s 2024 renaissance were problematic. He was
targeted 117 times, which was fewer than he’d been targeted in
any of the previous four seasons. He caught 82 passes, just three
more than he had in 2023 when he finished as WR33. He compiled
1,096 yards, more than 2023 but fewer than 2022, when he notched
a career high of 1,191. What really vaulted Washington’s most
valuable wideout into the stratosphere last year were his 13 touchdown
receptions, nearly double his previous career high (7 back in
2019, his rookie season). Is that repeatable with Daniels taking
the shotgun snaps? Sure. Is it likely? We’ve seen this movie before
too.
McLaurin didn’t have much competition for looks in 2024, but he
might in 2025. Washed or not, the newly acquired Deebo Samuel
could be a big part of Kliff Kingsbury’s offense. So too could
rookie Jaylin Lane (2025 fourth-rounder) or Luke McCaffrey (2024
third-rounder). More competition for targets plus an unsustainably
high TD reception total = obvious risk for year-over-year regression.
Again, that’s not even including his contract brinksmanship risk.
Ladd
McConkey, LAC: I ended the RB dropouts
piece by reluctantly including one of my favorite fantasy targets,
De’Von Achane. Sadly, I have to do the same thing here.
McConkey was an absolute STUD for me in 2024, especially considering
what I paid for him ($12 at auction…paid the same for Keenan
Allen and more for Tank Dell). As Justin Herbert’s only
reliable pass shagger, McConkey commanded a solid 112 targets,
which he converted into 9.8 FPts/G (82 receptions for 1,194 yards
and seven scores). That doesn’t seem like so lofty a bar
that he couldn’t do it again, but….
The Chargers are very much created in Coach Jim Harbaugh’s
image now. He wanted a ground-first, smashmouth identity and that’s
what LAC has become. The franchise just made Rashawn Slater the
highest-paid LT in the business and that’s after they added
bruiser Najee Harris via free agency and rooking Omarion Hampton
via the draft. Building from the line backward seems like a pretty
clear sign the Chargers want to run a lot and use Herbie’s
golden arm to take shots in play-action. I think it’s gonna
work well, especially if….
Someone besides McConkey can step up out on the flank. The Bolts
haven’t written off Quentin Johnston just yet, though many
of us might have. If he ever learns to catch a football reliably,
he’s got all the other tools to shine. One has to think
either Tre Harris (second round) or KeAndre Lambert-Smith (fifth
round), in addition, can capably replace Josh Palmer and what
the Chargers didn’t end up getting from Mike Williams (now
retired). Every other meaningful pass catcher last year was a
TE. To summarize, I think LAC leans more heavily into the ground
attack and becomes more diversified via the air. McConkey’s
fantasy value dips accordingly.