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Running Back Production Efficiency
8/26/08

This is my fourth installment in evaluating players based on Fantasy Point scoring efficiency. I saved the best position for last. The foundation of your championship hopes. The guys that do all the work while the QBs and WRs pose for the cameras. Running backs can juke a safety to their knees, leaving them swinging for air or lower a shoulder and posterize a cornerback, sending them to the infirmary in star speckled daze. They were the first five taken overall and 14 of the top 22 picks in our staff draft last night. And it was the not just a mock, it was the big enchilada, playin’ for keeps as they say, with more pride on the line than a room full of southern beauty pageant moms.

The key to fantasy scoring is opportunity. Every fantasy player has at one point wondered what MJD would do if Fred Taylor was gone and he finally got the rock 275 times. What happens if Deuce can’t go and Pierre Thomas starts for the Saints this year? All their preseason projections float right down the river. How would you rank them? The Fantasy Point Efficiency Rating creates a value so you can make those estimates. It allows you to make on the fly projections when players get hurt, lose jobs, and opportunities change.

RB Receiving Targets

It’s important when evaluating RBs to know what scoring your league uses. Rankings on most sites and magazines are based on standard scoring rules. It means there are TDs and small yardage bonuses, but no big play or reception bonuses. I’ve included a chart below which may be handy in adjusting values for you. The chart shows the players 2007 receiving totals and the point differential between standard and PPR scoring in the adjusted column (ADJ). The Last column is my fantasy point scoring value per target. They were calculated the same way as my WR and TE target efficiency articles. If you didn’t catch those articles, the FPTs/Tar rating is the amount of fantasy points per target that a player scored. So if you expect that targeting opportunity to increase or decrease you can adjust their projection by that amount.

 2007: Difference Between Standard & PPR Scoring
Player Team Target Rec Yard TDs Standard
FPts
PPR
FPts
ADJ FFPts/ Tgt
Brian Westbrook PHI 120 90 771 5 282.4 372.4 90 1.3
Reggie Bush NO 98 73 417 2 135.8 208.8 73 1.3
LaDainian Tomlinson SD 86 60 475 3 302.9 362.9 60 1.4
Frank Gore SF 69 53 436 1 189.8 242.8 53 1.3
Kenny Watson CIN 67 52 373 0 155.6 207.6 52 1.3
Earnest Graham TB 69 49 324 0 182.2 231.2 49 1.4
Clinton Portis WAS 60 47 389 0 231.1 278.1 47 1.3
Marion Barber DAL 54 44 282 2 197.5 241.5 44 1.2
Willis McGahee BAL 49 43 231 1 191.8 234.8 43 1.1
Joseph Addai IND 49 41 363 3 233.5 274.5 41 1.2
Maurice Jones-Drew JAC 55 40 407 0 171.5 211.5 40 1.4
Steven Jackson STL 52 38 271 1 163.3 201.3 38 1.4
Jamal Lewis CLE 39 30 248 2 221.1 251.1 30 1.3
Ryan Grant GB 37 30 147 0 158.3 188.3 30 1.2
Chester Taylor MIN 43 29 281 0 154.5 183.5 29 1.5
Thomas Jones NYJ 34 28 217 1 145.6 173.6 28 1.2
Edgerrin James ARI 39 25 196 0 184.8 209.8 25 1.6
Willie Parker PIT 31 23 164 0 160.0 183.0 23 1.3
Brandon Jacobs NYG 38 23 174 2 154.5 177.5 23 1.7
Justin Fargas OAK 32 23 188 0 143.7 166.7 23 1.4
LenDale White TEN 32 20 114 0 164.2 184.2 20 1.6
Adrian Peterson MIN 28 19 268 1 238.9 257.9 19 1.5
Marshawn Lynch BUF 26 18 184 0 171.9 189.9 18 1.4
Fred Taylor JAC 14 9 58 0 156.0 165.0 9 1.6
Laurence Maroney NE 8 4 116 0 131.1 135.0 3.9 2.1

It’s remarkable that in the juggernaut passing offense of the Patriots Maroney saw such limited action in the passing game especially considering that he’s more scat back then bruising power runner. Perhaps the key to Maroney having a breakout year depends more on increased involvement in the passing game than carries as he had the highest target efficiency rating (2.1 FPTs/Tar).

Given offensive coordinator Mike Martz’ history I would expect Frank Gore to improve substantially in this area but his running totals could decline enough to offset some of that. The same can be said about Cam Cameron for Willis McGahee. His track record of pass catching RBs includes LaDainian Tomlinson in 2006 and Ronnie Brown last season.

RB Rushing Attempts

When evaluating RBs in standard scoring fantasy football the best way to measure performance efficiency is by adding their total playmaking opportunities and dividing it by the number of fantasy points scored. (Rush attempt + pass targets) / total fantasy points = FPTs/Eff). This figure is a value we can use to make projections based on opportunity. It can also help us evaluate how RBs did on a per opportunity basis rather than a season or game totals. Ryan Grant for example had an excellent year but he did not play a full season. So the best way to compare his numbers to other RBs is by a per opportunity value. Below is a table showing the some top players coming in to 2008 and their 2007 FPTs/Eff.

 2007 - FPts Efficiency
Player Team Att Yds TDs Tgt Rec Yds TDs FPts FPts/ Eff
Adrian Peterson MIN 238 1341 12 28 19 268 1 238.9 0.90
Ronnie Brown MIA 119 602 4 46 39 389 1 129.1 0.78
Maurice Jones-Drew JAC 167 768 9 55 40 407 0 171.5 0.77
Chester Taylor MIN 157 844 7 43 29 281 0 154.5 0.77
Marion Barber DAL 203 973 10 54 44 282 2 197.5 0.77
LaDainian Tomlinson SD 315 1474 15 86 60 475 3 302.9 0.76
Joseph Addai IND 261 1072 12 49 41 363 3 233.5 0.75
Brian Westbrook PHI 278 1333 7 120 90 771 5 282.4 0.71
Ryan Grant GB 188 956 8 37 30 147 0 158.3 0.70
Laurence Maroney NE 185 835 6 8 4 116 0 131.1 0.68
Maurice Morris SEA 140 628 4 32 23 213 1 114.1 0.66
DeAngelo Williams CAR 144 717 4 37 23 177 1 119.4 0.66
Fred Taylor JAC 223 1202 5 14 9 58 0 156.0 0.66
Jamal Lewis CLE 299 1303 9 39 30 248 2 221.1 0.65
Brandon Jacobs NYG 200 1011 4 38 23 174 2 154.5 0.65
Kenny Watson CIN 178 763 7 67 52 373 0 155.6 0.64
Earnest Graham TB 222 898 10 69 49 324 0 182.2 0.63
Clinton Portis WAS 325 1262 11 60 47 389 0 231.1 0.60
Frank Gore SF 260 1102 5 69 53 436 1 189.8 0.58
Justin Fargas OAK 222 1009 4 32 23 188 0 143.7 0.57
Ahman Green HOU 70 260 2 19 14 123 0 50.3 0.57
Steven Jackson STL 237 1002 5 52 38 271 1 163.3 0.57
Marshawn Lynch BUF 280 1115 7 26 18 184 0 171.9 0.56
Selvin Young DEN 140 729 1 42 35 231 0 102.0 0.56
Willis McGahee BAL 294 1207 7 49 43 231 1 191.8 0.56
Reggie Bush NO 157 581 4 98 73 417 2 135.8 0.53
Edgerrin James ARI 324 1232 7 39 25 196 0 184.8 0.51
Michael Turner SD 71 316 1 7 4 16 0 39.2 0.50
Larry Johnson KC 158 559 3 42 30 186 1 98.5 0.49
LenDale White TEN 304 1108 7 32 20 114 0 164.2 0.49
Julius Jones DAL 166 584 2 26 23 203 0 90.7 0.47
Rudi Johnson CIN 170 497 3 16 13 110 1 84.7 0.46
Willie Parker PIT 321 1316 2 31 23 164 0 160.0 0.45
Thomas Jones NYJ 310 1119 1 34 28 217 1 145.6 0.42

A Case For First Pick…

Minnesota RBs - It’s not surprising to see the Purple Jesus at the top of this list. Based on this he was far and away the most efficient fantasy scorer. What stands out here is Chester Taylor. The numbers indicate even if Peterson was injured Taylor would be able to step in and be a top 10 RB. This is a strong argument for taking A.P. as the first pick in drafts knowing you need to get Taylor as well. With both players you have one top starting option every week. I guess we should start calling Taylor the Purple Disciple…or maybe the Purple Pope?

Undervalued…

Ryan Grant only started 7 games last season. If he saw a modest 33% opportunity increase, putting him near the 300 rush attempt mark, he would have scored around 210 points. (300 *.70FPTs/Eff) = 210. This puts him as the 7th best RB overall. He’s being drafted in the 10-15 range in most drafts which should be an excellent value.

DeAngelo Williams is having an excellent preseason. You’ll hear that doesn’t mean anything but that’s not entirely true. There have been studies done that show the first half of preseason games can be an effective measure of a team’s success during the season. If I don’t see much out of Jonathan Stewart in the final preseason game it’s time to boost Williams’ value a round or even two.

Jamal Lewis is more successful in the passing game than I would have expected causing him to have a solid (.65) FPTs/Eff. That’s a bonus for him if Cleveland gets in a lot of shootouts with their tough schedule. Another thing I like is that he’ll never see 8 man fronts with the receiving weapons on that team. He was the 6th best fantasy back last season and he’s not being drafted in the top 10 because of his... age (29)? They have an excellent offensive line so even if he loses half a step he’s still going to be one of the best RB#2’s available this year.

Overvalued…

Willis McGahee picked the wrong year to have knees issues. Ray Rice is a stud and will take some opportunity away from McGahee this year. This is especially true if things go south and they start to rebuild. The Ravens time as a contender is over and I think they will start getting their young QB Flacco and Rice some experience as the season deteriorates.

Edgerrin James required 324 rush attempts (2nd most in the NFL) and 39 pass targets to achieve 10th rated RB ranking last year. This year is different, he’s a year older and the Rookie Hightower may take some carries away, point producing goal line carries at that.

Julius Jones had poor production efficiency last season in a better offense with a better offensive line. I’m not sold on his opportunity increasing as much as people expect in Seattle. Maurice Morris had a better scoring efficiency last year and is out playing Jones to this point. Temper your enthusiasm here. Maybe he gets 200 carries and 50 targets * .47 FPTs/Eff for 117 points which would make him a poor starting option and the 32 best RB overall last year.

As I’ve mentioned before even if you disagree with the assumptions I’ve made here, which is absurd, you can still use the rating system to draw your own conclusions. It’s a handy tool for adjusting players ranking as opportunities change. They always do. If you're scouting a player or handcuff use FFtoday's stats to provide you all the information you need to make your own rating for players I did not list above. If you that’s too much homework for you then below is a list of top handcuffs.

 Fantasy Points / Target - Points Per Reception League
Player Team Att Yds TDs Tgt Rec Yds TDs FPts FPts/ Eff
Andre Hall DEN 44 216 2 2 2 69 0 40.5 0.88
Pierre Thomas NO 49 248 1 23 19 152 1 52.0 0.72
Jerious Norwood ATL 102 615 1 37 28 277 0 95.2 0.68
Jerome Harrison CLE 23 142 0 2 2 19 0 16.1 0.64
Darren Sproles SD 37 164 2 12 10 31 0 31.5 0.64
Derrick Ward NYG 125 602 3 40 26 179 1 102.1 0.62
Leon Washington NYJ 71 353 3 51 36 213 0 74.6 0.61
J.J. Arrington ARI 26 78 0 40 29 241 1 37.9 0.57
Kevin Faulk NE 63 268 0 61 47 383 1 71.1 0.57
Lorenzo Booker MIA 28 125 0 36 28 237 0 36.2 0.57
Fred Jackson BUF 58 300 0 30 22 190 0 49.0 0.56
Adrian Peterson CHI 151 510 3 65 51 420 0 111.0 0.51
Ladell Betts WAS 93 335 1 32 21 174 1 62.9 0.50
Kolby Smith KC 112 407 2 29 22 148 0 67.5 0.48
Brandon Jackson GB 75 267 1 22 16 130 0 45.7 0.47
Tatum Bell DET 44 182 1 21 14 63 0 30.5 0.47
Dominic Rhodes OAK 75 302 1 18 11 70 0 43.2 0.46
DeShaun Foster CAR 247 876 3 36 25 182 1 129.8 0.46
Warrick Dunn ATL 228 718 4 47 37 238 0 119.6 0.43
Brian Leonard STL 86 303 0 39 30 183 0 48.6 0.39