| Week 1
 9/18/09
 
 Every industry has experts; those sages that dispense wisdom 
              and truth from atop the mountain. In philosophy these learned men 
              wear long, flowing robes and an equally lengthy beard is required. 
              In fantasy football, a backwards ball cap, clipboard of notes, and 
              half empty bottle of Coors Light is more likely. But are these guys 
              truly experts? Do they know any better than the rest of us schmucks? 
              Each week Analyzing the Experts will take aim at one or more of 
              these so-called oracles and find out…
 
 
 Welcome to Week One of Analyzing the Experts 2009! The first games 
              of the NFL season are often challenging for fantasy teams. While 
              the preseason gives some indication of who to start, most of the 
              pretend games are just that – make believe – and end 
              up hurting teams who rely too much on the performances and depth 
              charts we’ve seen over the last month. So, whether we rely 
              on the preseason, last year’s numbers, the local beat writer, 
              or our Fantasy Experts, it’s hard to have high expectations 
              this week. Someone will win and someone will suck. So goes the world 
              of fantasy football. Hopefully your fantasy teams were on the non-sucking 
              side Week One. Luckily, not all our Experts were.
 This year we lined up fourteen Fantasy Football Experts for your 
                reading pleasure. Now, I can’t claim all of them are willing 
                participants, but that’s not really important. Any Expert 
                who publishes weekly start rankings is fair game. Talk is cheap 
                and all that sort of thing. Our lineup for this year is: There is a great breadth of sites represented among these fourteen. 
                I tried to have a relatively even number of corporate-type websites 
                along with a representative number of independents. These provide 
                a good overview of the more popular fantasy football sites out 
                there, include all of last year’s participants, and also 
                squeeze in the most requested additions from readers. Note the two pay sites: Football Guys and The Huddle. A little 
                explanation is in order here. I sent out an email to ten pay sites 
                asking them to toss me a free membership so I could include them 
                in the competition. It was very pleasant, included a link to the 
                first year’s articles, 
                and so on. About half didn’t respond (including our two 
                competitors) while the other half was not at all excited about 
                the opportunity to display the awesomeness their subscribers are 
                paying serious cash for. Another completely unauthorized email 
                excerpt from a pay site editor who responded to my initial request:
 Editor: “We’ve found that most grading systems tend 
                to undervalue our methodologies. We have a very unique system 
                for grading players based on performance and potential and, unfortunately, 
                this does not always translate well to competitions like you are 
                proposing.”
 
 Me: “I just want you to pick starting line ups for a team 
                each week. I don’t care how you do it, only the results. 
                If your systems work, you’ll win right?”
 
 Editor: “Yeah, we’ll pass on the opportunity this 
                year.”
 
 Me: “Schmuck.”
 
 So, after getting my wife’s permission, I ponied 
                up her hard earned cash to subscribe to our two pay Experts. I’ll 
                be looking for that reimbursement check in my mailbox FFToday 
                editors….Both sites charge $27.95 for a season’s worth 
                of information. There are a lot of bells and whistles involved, 
                but grading will be simply on the starting line up recommendations. 
                I am greatly interested in whether these premium sites can justify 
                their lofty expense when there is so much free advice out there. 
                Of course, you sometimes get what you pay for.
 After determining our Experts for the season, I randomly divided 
                them into two divisions, East and West because I couldn’t 
                come up with anything funny that wouldn’t also be offensive. 
                The pay sites were split as were the corporate and indie Experts 
                to give each division a bit of everything. Some schedules were 
                randomly generated, not too tough as each Expert plays everyone 
                once, and we are good to go. Our team this week, ‘Apocalypse Now’, was submitted 
                by Mike, from the land of Mickey Mouse, overweight tourists, and 
                screaming children - Orlando, FL. Two things I remember from the 
                last time I made it to Disney World, the people watching is certainly 
                better than the crappy rides and an $8 amusement park hamburger 
                never tastes good. Stick with the overpriced beer; it makes the 
                crying children that inhabit every corner of the place tolerable. 
                Anyway, Mike plays in a long-running dynasty league and has a 
                pretty stacked team.
 
                I added in the backup kicker and defense, booting off some scrub 
              running backs that no one would start just to make sure our experts 
              had the opportunity to be wrong at all positions. This team is either 
              the product of a small league, some great drafts, or many completely 
              screw-over-the-other-team trades considering how solid and deep 
              it is at each position. But that’s not really the point of 
              all this I guess. With all the talent on this team, it should be 
              easy for our Experts to rack up some points, right?QB: Warner, Palmer, Delhomme
RB: MJD, Addai, Rice, C. Johnson, M. Bell, F. Jackson
WR: Fitzgerald, Jennings, R. Williams, Welker, Avery
TE: Clark, Cooley
K: Carney, Graham
Def: Steelers, Dolphins
 Scoring 
                is finely balanced between simplicity, fairness, and depth. Readers 
                can judge the success I have had with each of those categories 
                as the season progresses. There are twenty players for each Expert 
                to rank, by position, in starting order. If they are right, they 
                get five points. For each rank they are off, they gain one less 
                point. This gives them a possible 100 points each week.
 Example:
 
 FF Sharks ranks C. Johnson as their sixth RB to start this week. 
                Pretty ballsy, but it ended up being a great call, netting them 
                the full five points as he was the worst RB on this team’s 
                roster for Week One.
 
 NFL.com slots Johnson in as their #2 running back. Not a great 
                call, since he ended up dead last in sixth place. They missed 
                by four spots leaving them a single point for their crappy projection.
 
 We then total up the points by position and finally, total 
                points for the week. This is a head-to-head competition, so the 
                team with the most points wins the matchup. I use Expert rankings 
                rather than projected points wherever available for selecting 
                the Expert’s picks. The results are displayed, semi-coherently 
                and with pretty color coding, on the spreadsheets below. We love 
                spreadsheets at FFToday because they make us look smart. Occasionally 
                this can be misleading….Below are the Week One games with 
                a few comments and a some methodology notes of my own for those 
                interested in the gritty details:
 
 
                 
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 | TPts |   
                        | Correct | 1 | 2 | 3 | 2 | 5 | 4 | 6 | 3 | 1 | 3 | 1 | 2 | 4 | 5 | 2 | 1 | 1 | 2 | 1 | 2 |  |   
                        | AOL | 1 | 2 | 3 | 1 | 5 | 2 | 3 | 4 | 6 | 1 | 2 | 5 | 3 | 4 | 1 | 2 | 1 | 2 | 1 | 2 | 78 |   
                        | NFL | 1 | 2 | 3 | 1 | 4 | 3 | 2 | 6 | 5 | 1 | 2 | 4 | 3 | 5 | 1 | 2 | 1 | 2 | 1 | 2 | 78 |  |  I don’t have very high expectations for either of these Experts, 
              but who knows? I wrote for AOL Fanhouse a couple years back so they 
              obviously aren’t very discriminating. NFL.com is slowly (and 
              belatedly) getting into the fantasy game. They certainly have the 
              financial backing to do great things, but I don’t foresee 
              lots of risky projections from the most ‘corporate’ 
              of our Experts. This match up ended in a tie (I hate ties), so we’ll 
              have to wait a few more weeks before judging too harshly.
 
 
 
                 
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 | TPts |   
                        | Correct | 1 | 2 | 3 | 2 | 5 | 4 | 6 | 3 | 1 | 3 | 1 | 2 | 4 | 5 | 2 | 1 | 1 | 2 | 1 | 2 |  |   
                        | KFFL | 1 | 2 | 3 | 1 | 3 | 4 | 2 | 6 | 5 | 1 | 2 | 3 | 5 | 4 | 1 | 2 | 1 | 2 | 1 | 2 | 78 |   
                        | CBS | 1 | 2 | 3 | 1 | 2 | 3 | 4 | 5 | 6 | 1 | 2 | 4 | 3 | 5 | 1 | 2 | 1 | 2 | 1 | 2 | 78 |  |  CBS Sports is being represented by Jamey Eisenberg just because 
              he was funnier looking than the other guy at CBS. They do not post 
              an average ranking for their stable of two Experts and I am too 
              lazy to do the averaging for them, leaving us with Jamey. KFFL is 
              an indie site I’ve often perused doing research. Again, another 
              crappy tie with average scores….
 
 
 
                 
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                        | Correct | 1 | 2 | 3 | 2 | 5 | 4 | 6 | 3 | 1 | 3 | 1 | 2 | 4 | 5 | 2 | 1 | 1 | 2 | 1 | 2 |  |   
                        | ESPN | 1 | 2 | 3 | 1 | 5 | 2 | 3 | 6 | 4 | 1 | 2 | 4 | 3 | 5 | 1 | 2 | 1 | 2 | 1 | 2 | 80 |   
                        | Yahoo! | 1 | 2 | 3 | 1 | 4 | 2 | 3 | 5 | 6 | 1 | 2 | 4 | 3 | 5 | 1 | 2 | 1 | 2 | 1 | 2 | 78 |  |  Both of these experts are composite picks. Each site has multiple 
              experts giving their rankings while also providing an ‘average’ 
              ranking created by mashing all their experts’ opinions together. 
              I didn’t see any reason to use one of these clowns over the 
              other, so I included them all. ESPN comes out on top with some slightly 
              better RB picks.
 
 
 
                 
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                        | Correct | 1 | 2 | 3 | 2 | 5 | 4 | 6 | 3 | 1 | 3 | 1 | 2 | 4 | 5 | 2 | 1 | 1 | 2 | 1 | 2 |  |   
                        | FOX | 1 | 2 | 3 | 1 | 4 | 2 | 3 | 6 | 5 | 1 | 2 | 5 | 3 | 4 | 1 | 2 | 1 | 2 | 1 | 2 | 76 |   
                        | FB Guys | 1 | 2 | 3 | 1 | 5 | 3 | 2 | 4 | 6 | 1 | 2 | 5 | 3 | 4 | 1 | 2 | 1 | 2 | 1 | 2 | 78 |  |  I’ve loved picking on Fox Sports for years and this result 
              holds great promise for the unleashing of massive sarcasm and ridicule 
              in the weeks to come. I’ll hold back for now so I don’t 
              end up shoving my foot too far down my throat. Football Guys took 
              this one, again on the strength of running back selections.
 
 
 
                 
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                        | Correct | 1 | 2 | 3 | 2 | 5 | 4 | 6 | 3 | 1 | 3 | 1 | 2 | 4 | 5 | 2 | 1 | 1 | 2 | 1 | 2 |  |   
                        | Huddle | 1 | 2 | 3 | 1 | 4 | 2 | 5 | 3 | 6 | 1 | 2 | 5 | 3 | 4 | 2 | 1 | 1 | 2 | 0 | 0 | 82 |   
                        | FFToday | 2 | 1 | 3 | 2 | 5 | 1 | 3 | 6 | 4 | 1 | 2 | 4 | 3 | 5 | 1 | 2 | 1 | 2 | 0 | 0 | 78 |  |  The Huddle doesn’t post actual rankings (that I can find) 
              which is unfortunate. There is so much information being thrown 
              around it may be there somewhere. If anyone knows where, please 
              let me know. I was left using the projected points to set their 
              line up. When multiple players have the same projected points (which 
              happened all too frequently), I left them in the order Huddle used 
              – alphabetical. Both of these Experts do not post team defense 
              rankings. Like last year, I will take the average score among our 
              Experts on defense and apply is to these competitors, rounding down. 
              FFToday was solid, but The Huddle tied for the week’s high 
              score. Other than the Fred Jackson fluke, they did amazingly well 
              in selecting RBs.
 
 
 
                 
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                        | Correct | 1 | 2 | 3 | 2 | 5 | 4 | 6 | 3 | 1 | 3 | 1 | 2 | 4 | 5 | 2 | 1 | 1 | 2 | 1 | 2 |  |   
                        | Rotoworld | 1 | 2 | 3 | 1 | 4 | 3 | 2 | 6 | 5 | 1 | 2 | 4 | 3 | 5 | 1 | 2 | 2 | 1 | 1 | 2 | 76 |   
                        | FFSharks | 2 | 1 | 3 | 1 | 3 | 2 | 6 | 4 | 5 | 1 | 2 | 4 | 3 | 5 | 2 | 1 | 1 | 2 | 1 | 2 | 82 |  |  Our returning champion, Rotoworld, started out its title defense 
              in very poor fashion. It’s a bad week when you end up tied 
              with FoxSports for low score. FFSharks was one of the most highly 
              requested Expert additions at the end of last season and, through 
              this week at least, is justifying the hype.
 
 
 
                 
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                        | Correct | 1 | 2 | 3 | 2 | 5 | 4 | 6 | 3 | 1 | 3 | 1 | 2 | 4 | 5 | 2 | 1 | 1 | 2 | 1 | 2 |  |   
                        | FFCafe | 1 | 2 | 3 | 1 | 4 | 2 | 3 | 6 | 5 | 1 | 2 | 4 | 3 | 5 | 1 | 2 | 1 | 2 | 1 | 2 | 78 |   
                        | FFToolbox | 1 | 2 | 3 | 1 | 5 | 2 | 3 | 6 | 4 | 1 | 2 | 4 | 3 | 5 | 1 | 2 | 1 | 2 | 1 | 2 | 80 |  |  
 A couple more highly requested Experts squared off Week One, 
                both with solid results. FFToolbox managed to squeak out a win 
                by being just a little bit better with those running back picks 
                again. With a possible one-hundred points available, all of our Experts 
                struggled mightily, particular in the RB and WR rankings. F. Jackson, 
                M. Bell, C. Johnson, and R. Williams were all big surprises for 
                most everyone, leaving our Experts with rather underwhelming scores. 
                Seventy-eight was the popular score and the threshold for respectability. 
                The competitors below that line in the mud of shame were FoxSports 
                (no surprise) and Rotoworld (huge surprise). Meanwhile The Huddle 
                and FF Sharks were top dogs for Week One.
 
                 
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                              | ATE - Week 
                                1 Standings |   
                              | EAST | Record | Pts |   
                              | The Huddle | 1-0 | 82 |   
                              | ESPN | 1-0 | 80 |   
                              | AOL | 0-0-1 | 78 |   
                              | KFFL | 0-0-1 | 78 |   
                              | FF Café | 0-1 | 78 |   
                              | Fox | 0-1 | 76 |   
                              | Rotoworld | 0-1 | 76 |  |  | 
                       
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                              | ATE - Week 
                                1 Standings |   
                              | WEST | Record | Pts |   
                              | FF Sharks | 1-0 | 82 |   
                              | FF Toolbox | 1-0 | 80 |   
                              | Football Guys | 1-0 | 78 |   
                              | CBS | 0-0-1 | 78 |   
                              | NFL | 0-0-1 | 78 |   
                              | FF Today | 0-1 | 78 |   
                              | Yahoo! | 0-1 | 78 |  |  |  So where do our Experts go from here? Will our pay sites continue 
              their success? Can Rotoworld rebound? It’s only been one a 
              single week, so I’ll wait and see before ramping up the ridicule. 
              I’m excited to see where this takes us by the end of the season. 
              Our competitors are clumped together right now, but I expect a couple 
              of them to pull away and start building a lead. After all, if an 
              Expert is claiming to be the best (or at least competent), shouldn’t 
              the results prove it? Everyone can have a couple bad weeks and some 
              Experts are already abusing that privilege. Maybe they ignored Fred 
              Jackson completely against the Patriots or they got matched up against 
              an Expert that had his best week of the season. The same problems 
              that plague fantasy owners can now haunt Fantasy Experts. Grab a 
              beer and enjoy that first sip, knowing you weren’t the only 
              one picking the wrong guys to start this week.
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