| Matthew Berry
 9/20/07
 
 Every industry has experts—sages that dispense wisdom and 
              truth from atop the mountain. In the discipline of philosophy, these 
              learned men wear long, flowing robes with a prerequisite beard of 
              equal length. In fantasy football, a backwards ball cap, clipboard 
              of notes, and half-empty bottle of Coors Light is more likely. But 
              are these guys truly experts? Do they know any better than the rest 
              of us schmucks? Each week Analyzing the Experts will take 
              aim at one or more of these so-called oracles and find out….
 Target: Matthew Berry of ESPN Fantasy 
                FootballArticle: Love/Hate 
                for Week 1
 
 Matthew Berry is a must read for me every week. A little on the 
                sarcastic side and funnier than anything seen recently on Saturday 
                Night Live, he always leaves me gasping for breath, trying to 
                recover from his jokes and quips. My question has always been: 
                Is Berry more Dennis Miller, having greater talent in entertainment 
                than football, or John Madden, who oozes football lore but has 
                to be one of the most annoying analysts ever foisted upon us?
 Berry has been moving up in the world and is now a writer for 
                ESPN Fantasy Football. When I looked up his regular Love/Hate 
                column for Week One, I got my usual laughter but also a sense 
                that the article was lacking something. What was it? Oh, yeah, 
                football knowledge. But, let’s see what the Week One results 
                tell us. Berry gave us a total of around twenty players he loved, 
                excluding the entire teams he picked out for a weekly man crush. 
                So, I apologize ahead of time as this will be fast and furious. 
                Seems like that’s what I’m usually telling my wife 
                too. Interesting…. Alge Crumpler: Four catches for 40 yards doesn’t do much 
                for me. The Atlanta Falcons are a train wreck right now and everyone 
                but Matt saw it coming. Chester 
                Taylor: Eighteen rushing yards and a hip injury into the season, 
                Mr. Taylor may have irrevocably lost his starting job to impressive 
                looking Adrian Peterson. Of course, it was Atlanta A.P. looked 
                so impressive against. Wait until he plays an NFL defense to get 
                excited. DeShaun Foster: Rushing and catching for 101 yards isn’t 
                bad. Losing a red zone fumble is bad. Enduring a season of getting 
                yanked at the stripe is really bad. Isaac Bruce: “Two first names. Always a crowd pleaser,” 
                according to Berry. Freaking hysterical, but a little light on 
                number crunching and analysis. Three catches for 20 yards, now 
                that is a football joke for anyone who started the ancient one. 
               Travis 
                Henry: Great call that could have been made by anyone who 
                has ever played fantasy football, watched a football game, or 
                thought that two first names made someone a great play.  That’s the first five. Hhhmmmm. We can give Berry a 
                pass on Taylor due to the injury. Henry was great if predictable. 
                Foster was acceptable. Crumpler and Bruce were a huge disappointment. 
                I can’t say I’m impressed by what the ESPN expert has given us 
                so far. Owners would have started Henry no matter what recommendations 
                were made and none of the other guys did anything to help fantasy 
                teams win. Moving forward…. Damon Huard: Ouch! An apology is owed to owners who started Huard 
                because of this recommendation. Wait – if you started Huard, 
                regardless of what anyone else said, you are an idiot, eliminating 
                any need to make an apology. You should know better. Jacoby 
                Jones: For those unfamiliar with the name, Jones is a receiver 
                for Texas. There wasn’t really any reason to know his name before 
                this week and, not surprisingly, this did not change even with 
                the Texans abusing the Chiefs all day. Ahman Green, Andre Johnson, and Matt Schaub: Passable, obvious 
                pick, and passable again. This is the shotgun approach where, 
                if you aren’t sure who to pick, take ‘em all. One 
                of them should pan out. Ladell Betts: Portis was a lot healthier than many expected. 
                He also looked much more explosive than Betts and took the goal 
                line work. Betts was a dangerous start that didn’t work 
                out. Chris Cooley: 
                One reception for ten yards. Um, I’ll leaning towards labeling 
                this pick bad but I could be wrong. Nah, this pick blew.  Our second intermission is at hand. After another seven 
                players snuck into five picks, has Berry improved his predictive 
                powers? Wow, not even close. This expert looks to be circling 
                the toilet bowl pretty fast. Other than the obvious Andre Johnson, 
                the rest of these guys damaged your chances to win, if they didn’t 
                completely destroy it. David Martin: One catch and seven yards for Martin. I’m 
                running out of words that rhyme with suck. Tom Brady: Duh. Reggie 
                Brown and Kevin 
                Curtis: Another sneaky try to get two players for the price 
                of one. Karma got its revenge as these two receivers combined 
                for three catches. That is less than Roddy White caught from Joey 
                Harrington in Week One. Brandon Jackson: The Packers couldn’t run last year and 
                didn’t seem to be all that worried about fixing the issue 
                during the off season. Why would anyone expect them to turn into 
                a running juggernaut all of the sudden? Maurice 
                Jones-Drew and Fred 
                Taylor: Another two for one deal that netted owners less than 
                nothing. Jacksonville couldn’t accomplish anything against a Tennessee 
                defense that was a cakewalk last season. Did they get better or 
                is David Garrard as horrible as I keep saying he is?  Let me remind everyone that these are an expert’s choices 
                for players he loved in Week One. It would be very easy to mistake 
                it for the week’s Biggest Disappointments list. This section wasn’t 
                completely worthless though. Berry did tell us to start Tom Brady 
                and no one would have done that if he hadn’t pointed out what 
                a great play he is….Let’s put him out of his misery in this final 
                section. Josh McCown, LaMont Jordan, Ronald Curry: I have to admit this 
                is a gutsy selection, or selections since there are three players 
                here. Jordan and Curry were great for anyone brave enough to put 
                them into a starting lineup. McCown had over 300 yards and two 
                touchdowns, but two interceptions and two lost fumbles dampen 
                my excitement. Carnell Williams: I can sympathize with Berry on this selection. 
                I had high hopes for Caddy as well, and still do. He was looking 
                good before an injury took him out of the game. I’ll give 
                one more injury pass here. Marion 
                Barber and Julius 
                Jones: Come on! Who in their right mind would start both of 
                these guys unless they were gunning for the first pick next year? 
                Make a decision, expert – that’s what you get paid to do. Barber 
                got the touchdown this week while both of them rushed for around 
                65 yards. Mark Clayton 
                and Todd 
                Heap: Clayton pulled the biggest disappearing act of Week 
                One, barely even getting into the game. Meanwhile, Heap had his 
                chances, getting called for offensive pass interference on his 
                first TD catch and then watching the tying touchdown pass bounce 
                off his hands. Both of these guys sucked last week.  The Oakland call was good. Another injury doomed his 
                Caddy pick and the Baltimore players cemented Berry’s place in 
                my Expert’s Hall of Shame. To summarize, Matthew Berry’s recommendations were complete and 
                utter crap. I love to read his articles and will continue to do 
                so. However it will be with entertainment in mind, not fantasy 
                football information. It is kind of like watching the Biggest 
                Loser last night. I don’t need to lose any weight; I tip 
                the scales at a strapping 150 pounds of pure muscle and manly 
                testosterone. But there is something hysterical about watching 
                fat people getting screamed at while all 400 pounds of them are 
                about to dissolve into a puddle of tears and twinkies at the foot 
                of the stationary bike. And now it is time for a little soul searching of my own. After 
                tearing down Mr. Berry (and deservedly so) I will now, in the 
                interests of full disclosure, break down my best and worst picks 
                as newly appointed Shot Caller.  Best Pick Ben Roethlisberger: He was one of my Must Start’s for Week 
                One and certainly delivered to the tune of four touchdowns. Heck 
                yeah! His yardage totals weren’t anything to write home 
                about. But I’ll take four TDs from my quarterback any day. Worst Pick I’m going to list two as I deserve to get called out on 
                both of these. Drew Brees: An obvious start that blew up on me. I was drinking 
                too much of the “opening game of the season” kool-aid 
                I guess. But who would have thought that Indianapolis would suddenly 
                find a defense? I wasn’t smart enough to figure it out, 
                that is for sure. It would have helped if his receivers had caught 
                the ball when it hit them in the hands or bounced off their chest. 
                The Colt secondary was striking some fear into the Saint receivers 
                and they were running scared by halftime. Steven Jackson: Not only did I recommend starting him, I also 
                seized the opportunity to talk smack to the AOL expert who took 
                Gore over Jackson at the second pick, letting me snag SJ at #3. 
                Yum, humble pie tastes so good! I still think SJ will be a monster 
                this year. But he only has 15 more games to prove me right. Well, we have uncovered another writer masquerading as a fantasy 
                football expert. While we all make mistakes, commit blunders, 
                and repeatedly make asses of ourselves, Matthew Berry’s 
                article contained almost zero helpful football knowledge. His 
                Oakland picks were commendable. Everything else he touched was 
                garbage, no matter how amusing.
 
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