Let the hype machine get rolling! Best rookie running back since Adrian Peterson. No competition for touches in Cleveland. Three-down back. Bad passing attack means plenty of runs. Yada yada yada. Time to pour some cold water on the hype. Is he 99% of Peterson or just 80% (hey, I could tell people I applied to Stanford and avoid telling them I had a 0% chance of getting in). Is plenty of touches in one of the league’s worst offenses a recipe for fantasy production? Did we mention the rookie quarterback issue? Did we mention the lack of a true number one wide receiver? Have we gotten to the fact that most of the upper tier ranked rookie running backs have flopped in recent years? Check out the rookie production of Darren McFadden, Knowshon Moreno, Beanie Wells, LeSean McCoy, Mark Ingram and Daniel Thomas. There is little doubt that Richardson has impressive size, speed and agility and should be a three-down back, perhaps as early as this season. But the issue is value. Unless Richardson produces 1,500 yards and 8-10 touchdowns, his fantasy production is not going to merit where he is being drafted, which is as a lower tier RB1.