A New Look And Attitude
Welcome to the 2004 NFL season. What’s that? The 2004 NFL
season started back in January as soon as the Patriots hoisted the
Lombardi trophy? Or perhaps even earlier for some fans like me supporting
the Bills, as I watched Drew Bledsoe get sacked and fumble for what
seemed like the 75th time back in mid-November last year, catching
myself muttering, “next year, maybe next year…”.
Well, next year is here, and while we – by we I mean Krueger
and myself – acknowledge FF Today is always “on”
(there is no off-season), I needed a jumping off point to get us
So, what am I welcoming you to?
This year represents a significant shift in what is going on around
here. I’m not just describing the look of the site –
although M.K. has done a bang up job on that as well – but
I’m talking focus. I’m talking culture. I’m talking
a new attitude for one of the original groundbreaking fantasy football
information services on the Internet.
Before I get any further, yes, it’s still free. Well,
mostly free. There are some premium products and services, like
the Cheatsheet Compiler and Draft
Fantasy Football Contest and FF Today Gear (the rumors are true…FF
Today T-shirts do exist!), that FF Today cannot afford to provide
free of charge. But overall, the same as last year and every other
year, FF Today is a free fantasy football information service.
Some of you are probably wondering who I am. Even if you don’t
know the name, you probably know me. I’m the Compiler guy
who has been working with FF Today for 3 years now bringing our
draft software to the masses of Geeks populating this site. I’m
also the lesser known “FF In The Groin” column guy (think
2 years ago at FF Today), and to a somewhat smaller but loyal following,
the IDP guy not named Tony.
Mike K. approached me about a possible partnership this offseason
with the mission to improve upon everything that is done here at
this site. This sounded like an excellent challenge. We’ve
always worked great together – a more well-respected, trustworthy,
stand-up guy than Mike Krueger you will not find – so the
fit of us expanding our Compiler partnership to an overall FF Today
partnership couldn’t make more sense.
Mind you, this was going to be no small task. Here you get the fantasy
football bargain of the Internet, so no one would really blame us if
we just kept the status quo. However, our goal is to improve
FF Today leaps and bounds in terms of what matters most to fantasy
football players like yourself. And this is where the new attitude
comes in. Here (finally) are some of the changes we have in store:
There is a lot of great material on this website, but the difficulty
is piecing it together into something to help you achieve your fantasy
football goals – most often, to win your league. This year
we unveil key content under umbrella categories resulting in easier
navigation and a better user experience. Stay tuned for when we
kickoff the release of our main pre-season focused content called
“The Draft Plan”, a 7 step guide to a highly successful fantasy draft.
Once the regular season rolls around, you can follow the “Road to
Gameday”, with all of the required information you need to manage
your team and march into battle week after week.
This improvement is a lot of things. First, the fresh new design
for the overall site. The new design is better not only from an
aesthetic point of view, but also will better organize the content
so you can find what you are after, faster. Second, we want FF Today
to deliver the information better than before. This means more dynamic,
database-driven pages including stats, player pages, depth charts,
NFL draft history, etc., etc. All sortable, and with more drill-down
into the details capability and options to summarize the information
as you see fit.
“My FF Today”
You’ve seen or used “My MSN” or “My Yahoo!”,
why not “My FF Today”?
This concept is where we make major strides to tailor fantasy football
information to you and your league, your team and your players.
It’s nice to know Priest Holmes scores a pair of TDs every
week, but since I don’t own him, it is much more important
to me that I get every shred of data, info and opinion on players
I do own, highlighted and in my face. This is the kind of thing
My FF Today will accomplish. The possibilities are seemingly endless
and we’re extremely excited about rolling out applications
focused on this “My” concept.
Quality, Not Quantity
A 10,000 page website does not impress me. It is not like I’m
going to read 10,000 pages between now and September 2006, much
less this season. There are going to be more strict guidelines on
the quality of content published at FF Today. We’re raising
the bar, so you get professional, informative, entertaining and
well-opinionated (even if you don’t always agree with the
opinion) articles and content.
A spin-off on the quality, not quantity point... we are here to
help you win your league. Certainly we like opinions and different
perspectives, but overall, you’re here for the main opinions
from our top Offense and IDP gurus. These opinions will be clearly
presented, and, FF Today will be accountable for the results. We
use the toughest criteria of any weekly Start/Bench list anywhere
(if other sites even bother grading themselves), and there won’t
be any “cherry-picking” of results loudly stating, “we
were right here” while coincidentally ignoring what parts
we fell down on. We'll show you our success and failures and give
you a chance to do the same through weekly Rankings and Projections
Community Is Key
Community has always been a huge part of FF Today. That will not
change. You guys are a big part of what goes on around here and
we only want to broaden and strengthen the community aspect. Our
new message board system will help us integrate many of the dynamic
features mentioned above, as we bring FF Today and the Forums closer
together. Other community building ideas are in the works, including
contests and promotions exclusive to our loyal FF Today followers.
FF Today is dedicated to being your one-stop shop for all of your
fantasy football needs. That is our plan and it won't happen overnight
(as much as we would like it to). Therefore, our priority is relatively
simple, in theory. At all times we must be doing something to achieve
or improve the fundamental items a fantasy service must provide.
We will put this theory into practice every day, morning, noon and
night, and by doing so, we will be well on our way to making FF
Today the best fantasy football service around.
Well, there you have it. I understand it is a lot to digest, but
the most important thing to take from this is to understand we are
making FF Today better. Better for you, for us, and our community.
On that note, I have to run, as it would seem I have a ton of work